Entertainment Brand Identity &
Visual Direction
2023
Built around the brand philosophy “We Discover, We Nurture, We Shine Together,” the company embraces an independent and flexible growth model.
The visual identity was designed to reflect this philosophy and establish a consistent brand experience across both digital and physical platforms. The logo, inspired by the form of a “mansion,” symbolizes a gateway to opportunity.
When combined with vertical typography, it creates a distinctive and adaptable brand mark.
The signature color, Amazing Pink, conveys warmth and individuality, while black and white are used as supporting tones to ensure clarity and versatility across applications.
From business cards and packaging to the website, social media assets, and artist kits, the system was designed to maintain coherence while allowing flexible expansion. The visual language reflects the brand’s values of inclusivity, support, and gender-neutral expression through balanced color palettes and intentional use of space.