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Flash Flow Brand Identity
Package Design

Korea

Cosmetics Brand Identity &
Pacakge Design Development

2024

Flashflow is a beauty brand founded by a group of creatives, including editors and visual directors. In an era overflowing with beauty products, the brand aims to create something that feels personal—something you’d confidently recommend to someone with a similar taste.

Its first product, Balm Skin, is a milky-textured skincare balm that marks the starting point of a broader brand vision. Branding and packaging design were developed simultaneously to establish a cohesive identity from the outset.

Inspired by the name “Flashflow,” the design captures both the subtle glow the product brings to the skin and the soft, enduring femininity we always carry within. Diagonally arranged repeating “F” letterforms were used to create a distinct initial mark and express Flashflow’s unique visual rhythm.

Index