Brand Identity Development proposal
2023
While embracing the warmth and performance of down materials, the brand is deeply committed to sustainability—balancing comfort with responsibility. Inspired by the human need for safety in the wild, I developed a cohesive identity system where both the full name and acronym reflect the structure and symbolism of the letter “C.”
The visual language was designed to convey trust, resilience, and minimalist clarity, creating a strong and enduring brand experience across every touchpoint.