Brand System & Esset Guidelines
Branded Collateral
2022 – 2024
Rael was born from a typo that was made while writing 'real organic.'
This is our strategic approach to the name and the base of our brand activities. Rael's logo delivers a sense of trust towards a global brand, and Leaf R is a communication logo inspired by nature that works as our main asset.
These two can be combined.
The Rael logo can be used for various purposes, but mostly for company branding.
Rael has three different brands for their three product categories, and each brand has their own set of Rael identities.
Company identity : Business card, Stationeray, Hoodie.
Communication logo : Delivery box, Pacakge, Cotton bag and Ad.