Brand System & Packaging Design
Design Direction & System Development
Q2 2022 – Q1 2023
The previous packaging faced challenges in retail environments: important information was often hidden by price tags or shelving, and products displayed sideways made brand recognition difficult.
To address these issues, branding elements were expanded to two sides for more flexible display options, a wider information belt was introduced for clearer communication, and the color system was refined to enhance product visibility.
The new system was applied across Rael’s full product range, including sanitary pads, tampons, pantyliners, and incontinence pads, achieving a unified and modern visual identity.